Part of the status quo that we seek to disrupt here at Nuru Project is the sale of photojournalism prints as luxury goods: high prices, low print production volume, wealthy clientele.
We believe the true spirit of photojournalism is to tell a story to as wide an audience passionate about social change as possible. We work hard to keep our prices affordable in order that most people who want to have one of our prints in their home can do so.
Whereas the traditional art market associates volume with depreciation, we associate volume with impact. The more prints we sell of a given image, the more people we can draw into a conversation about the social issue depicted and the more funds we can raise for the non-profits our customers choose to support.
We believe: VOLUME = IMPACT
That's why we were thrilled to recently ship our 100th 8" x 10" copy of Kirk Mastin's print, the first print for which we've shipped 100 copies at a single size. A number of these 100 copies were distributed as part of our participation in TED's gift bag, but even these are people we've drawn into a conversation about the intersection of social change and art, and about the work of our non-profit partners. We would like to say a BIG thank you to all of our customers who purchased a copy of this print and to Kirk Mastin for making his incredible print available through Nuru Project!